They are Child Not Toys
The idea behind it makes no sense whatsoever. How this actually got into the printing process is beyond surprising and not in a good way. Understandably, sometimes the creative team of an advertisement will not be able to deliver to its full potential. But that is when your colleagues get into the picture. Indeed they did not do that because this ad possesses no logic at all.
If such an ad got released today, the creatives would be heavily criticized. Firstly, making a child hold a sharp razor can have serious consequences. Moreover, there is simply no need for a child to have a razor.