KFC to the Rescue
Some things never change, and we would not like it if they did. For instance, the food made by mothers, no matter how much you eat from outside, you will always come back to your mom’s handmade food. Although we all love it when the women of our house prepare meals, we should think about their health; they deserve the break and relaxation as well.
KFC used this scheme when it first came into the business as they wanted people to relate and connect with them. They achieved that by having women’s back by showing that families could have KFC anytime they want; there is no need to cook.