Like It’s Made Just For You

For decades, the advertising industry has made profits from enhancing the underlying differences between men and women. Although, most of the time, it was about both the genders’ wants and not about their physical features. The 1960s, however, brought a slight change.

As women finally started speaking out for themselves, many advertisers observed that and tried to cash in on women’s interests, thinking it would help have the females on their side. This campaign is about a unique product, a girl-sized pen for the size of a girl’s hand, which made it seem like they are all in for women’s empowerment.