Two Birds With One Stone
What could be a better way to lose that extra weight than doing that by cleaning. This advert essentially lends hands to the people who want to stay fit and healthy but are too lazy to take out that extra time for exercising. It suggests that you can get that dreamy figure of yours by just doing some household chores.
These are the positive things that creatives should notice and promote further. Whoever came up with this idea is a true genius. Turning a real cleaning work into a marketing campaign by saying just the perfect statements in the best way one could think. A brilliant masterstroke indeed, Woah.