Target Audience

It does not take a whole lot of brain to understand that if you have a clear target in mind for a specific product, it will make it easier to help with the sale and result in a successful advertising campaign. The particular ad is trying its best to share a positive message for all the women who have a healthy body.

However, using the term “chubbies” can sometimes be considered derogatory, but not if you are spreading body positivity in the most positive way possible. With this campaign, they have given their all in terms of creativity as well as being inclusive.