Wife Spanking; the1950s Trend
This picture was animated by the 1950s trend when all men were allowed to spank their wives with no eyebrows raised. However, this practice has since died down, and nowadays, it is considered wrong and abusive. But four different people who interviewed for an opinion column in the dailymail.co.uk website said that it was all okay to hit your wives whenever they make mistakes.
Furthermore, the husband in this picture is spanking his wife because she bought stale coffee. The ad plays on the idea that women are second-class citizens who must always be pleasing their husbands or face punishment.