Keep Them On Your Toes

This ad is a perfect example of how misogyny exists in advertising. The theory behind this campaign was to show women who are impressed by men’s choices and never take their eyes off their shoes. We all know that the idea of putting any gender down for an entertaining joke is not quite as funny once you think about it too hard.

The ad’s tagline, “Keep her where she belongs,” is supposed to make people think that women should always be at a man’s feet. But we have come a long way since these types of ads were common. We still have a long way to go, though.