Britney Spears – Pepsi, Estimated $10 Million

In the tradition of hiring pop icons to promote their brand, Pepsi signed a $10 million deal with Britney Spears. The pop diva served as the face of Pepsi from 2001 until 2010, creating some of the most talked-about commercials and print ads in the world. In her last commercial for the company in 2010, Spears worked alongside Pink, Beyonce, and Enrique Iglesias in a gladiator-themed “We Will Rock You” video ad.

Britney is one of the most influential pop stars of her time and is still adored by millions of people throughout the world.