Wow! What an invention.
It is pretty clear that the creatives of an advertising company mainly consisted of men. Oh, sorry! misogynistic men. The ad shows that women have less power, and special caps have to be made for them to open. It seems like it slipped their minds that it was women who constantly worked in the kitchen opening all sorts of bottles and food cans.
In that case, whom they were actually trying to sell the product to remains unclear. The caption in the image says, “You mean women can open it”? It is a bottle’s cap, for heaven’s sake. How difficult can it be to open?